Social Media Trends
Boom Creative Lab GmbH
5 Things You Need to Know About TikTok

It's time to take TikTok seriously. The China-based social media platform TikTok is turning into Facebook's biggest competitor. As of May 2020, TikTok was the 6th largest social network and the second most downloaded free app of the year. The app has 800 million monthly active users worldwide. In comparison, Instagram has 1 billion. If you haven't thought about your TikTok strategy yet, now is the time to do so. Here are five facts that will get you up to speed and help you get the most out of this new channel.

5 Things You Need to Know About TikTok
Social Media Strategy
Boom Creative Lab GmbH
How to Boost Your Social Media Strategy? Take a ...

Successful social media marketing starts with understanding your audience. Witty messages and beautiful photos are not enough. You need to know who you're talking to, and what goes on inside their heads. Jobs-to-be-Done is a powerful framework that enables you to understand your customers in new ways. To discover not only what your customers want, but also why.

How to Boost Your Social Media Strategy? Take a Look at Jobs-to-be-Done
Digital Thinking
Boom Creative Lab GmbH
3 things you can learn from streaming app Quibi ...

You got a couple of minutes? Then you should take a look at the brand new video-streaming app Quibi. It stands for Quick Bites and offers 10-minute shows and movies to watch on your smartphone. With stars like Steven Spielberg, Liam Hemsworth, Christoph Waltz and Jennifer Lopez, Quibi is not only great entertainment but also a new era in video content production. Launched on April 6, it already achieved 1.7 million downloads. Here are 3 things you can learn from this new video app to get your audience hooked.

3 things you can learn from streaming app Quibi for your video strategy
Best Practices
Boom Creative Lab GmbH
What to share on social media during a crisis?

The current pandemic has shaken us in ways we could have never imagined. Our entire world is in crisis and we have to answer new questions, need to find solutions to unforeseen problems and tackle unpredicted challenges. In these turbulent times, one thing is very clear: more people are relying on social media to communicate with each other and interact with local businesses and organizations. However only a few have considered the importance of social media in their crisis communication.

What to share on social media during a crisis?
#20daysofsocialmedia
Boom Creative Lab GmbH
Get your Social Media in shape in 20 days 💪

Are you ready to get your social media marketing in shape? Then join our #20daysofsocialmedia challenge 💪 In only 20 days you will learn how to set and follow your goals, create content with your smartphone, write engaging copy and set up a content calendar. This challenge is the perfect kick-start for everyone who wants to drive results, get more efficient and have fun. Whether you are a solopreneur, a one-person marketing department or want to refresh some of your skills - join us & get your social media in shape in 2020!

Get your Social Media in shape in 20 days 💪

Digital Thinking

3 things you can learn from streaming app Quibi for your video strategy

3 things you can learn from streaming app Quibi for your video strategy

You got a couple of minutes? Then you should take a look at the brand new video-streaming app Quibi. It stands for Quick Bites and offers 10-minute shows and movies to watch on your smartphone. With stars like Steven Spielberg, Liam Hemsworth, Christoph Waltz and Jennifer Lopez, Quibi is not only great entertainment but also a new era in video content production. Launched on April 6, it already achieved 1.7 million downloads. Here are 3 things you can learn from this new video app to get your audience hooked.

Our highlights from the world's largest technology conference

Our highlights from the world's largest technology conference

This November, we joined 70.000 people to talk about the next big technology trends at the Web Summit in Lisbon. During workshops, keynotes and panel discussions, pioneers and tech giants shared their innovations that will shape our future. From Amazon’s drone deliveries to Ikea’s new furniture-to-rent service, here are our favorite take-aways from 48 hours in the epicenter of web, technology and communications.

Highlights of re:publica 2016

Highlights of re:publica 2016

Boom Creative Lab stopped by one of Europe's largest digital conference re:publica in Berlin to host an instawalk and check out the latest trends on the market. What's the social channel of the future? How can we use Big Data to solve problems? What are the challenges of the Internet of tomorrow? Those and many more questions were covered by more than 700 international speakers on 17 stages. Here is what you really need to know.

Why connecting offline matters

Why connecting offline matters

It is an incredibly hot summer day in Salzburg. A group of people has already arrived at Boom Creative Lab, chatting outside while waiting for the third Instawalk Salzburg to start. The theme of this month's Instawalk is street photography. The special guests invited are the photographer Hannelore and a group of very talented breakdancers who will perform live during the Instawalk. 

One second of attention

One second of attention

We live in a world where every day we get floated with information, advertising and pieces of content. Only rarely, those messages truly capture us, surprise us or evoke our emotions. It is more often than not the subtle message behind it that makes us wonder and gets our attention. This is the moment when advertising becomes content; when content becomes context. That's when a message gets personal and reaches the goal each marketer dreams of - attention.