Once a week we’ll open up our social media toolbox and share one of the tools we love the most with you. Today we picked Keyhole, a really fantastic social media listening tool.

What can it do for you?

Keyhole is a social media listening tool that is specialized in keywords and hashtags for Facebook, Twitter and Instagram. It helps you identify influencers, listen to their conversations, and find out more about your users’ demographics. Keyhole is also a nice benchmarking tool if you want to take a look at your competitor's hashtag campaign or find out more about a trending topic.

How does it work?

Let's say you are running a campaign with a specific name or hashtag. You can enter it into Keyhole’s search bar and within a minute find out:

Who your most influential users are
Who recently shared the hashtag or keyword
Demographics of the most active users
Which other keywords are used in the same context

Why do we like it?

We have used Keyhole to track multiple campaigns. Aside from its intuitive interface and great advanced search features, it's a practical way to get a quick overview of real time conversations and which platform people use to talk about it.

Give it a try and let us know how you like it.