It's time to take TikTok seriously. The China-based social media platform TikTok is turning into Facebook's biggest competitor. As of May 2020, TikTok was the 6th largest social network and the second most downloaded free app of the year. The app has 800 million monthly active users worldwide. In comparison, Instagram has 1 billion. If you haven't thought about your TikTok strategy yet, now is the time to do so. Here are five facts that will get you up to speed and help you get the most out of this new channel.
Successful social media marketing starts with understanding your audience. Witty messages and beautiful photos are not enough. You need to know who you're talking to, and what goes on inside their heads. Jobs-to-be-Done is a powerful framework that enables you to understand your customers in new ways. To discover not only what your customers want, but also why.
You got a couple of minutes? Then you should take a look at the brand new video-streaming app Quibi. It stands for Quick Bites and offers 10-minute shows and movies to watch on your smartphone. With stars like Steven Spielberg, Liam Hemsworth, Christoph Waltz and Jennifer Lopez, Quibi is not only great entertainment but also a new era in video content production. Launched on April 6, it already achieved 1.7 million downloads. Here are 3 things you can learn from this new video app to get your audience hooked.
The current pandemic has shaken us in ways we could have never imagined. Our entire world is in crisis and we have to answer new questions, need to find solutions to unforeseen problems and tackle unpredicted challenges. In these turbulent times, one thing is very clear: more people are relying on social media to communicate with each other and interact with local businesses and organizations. However only a few have considered the importance of social media in their crisis communication.
Are you ready to get your social media marketing in shape? Then join our #20daysofsocialmedia challenge 💪 In only 20 days you will learn how to set and follow your goals, create content with your smartphone, write engaging copy and set up a content calendar. This challenge is the perfect kick-start for everyone who wants to drive results, get more efficient and have fun. Whether you are a solopreneur, a one-person marketing department or want to refresh some of your skills - join us & get your social media in shape in 2020!
In the new frontier of digital marketing, well planned content strategies and neatly structured campaign processes are becoming less popular. Instead, on-the-fly marketing is the newly coined digital strategy, leaving room for the unexpected. Can brands truly afford being spontaneous in today's digital world?
Social Media Event Activation is booming. All major events now have it's own hashtag and Twitter handle to provide online directions for attendees to connect digitally. An event without a hashtag does not only mean missed data but also stops people from engaging online while attending. With those five simple rules, you will get attention during the event and connect meaningfully with the audience.
In order to have a professional presence on social media, a business should be on Facebook, Twitter, Instagram, YouTube & Co. Each platform has its own ecosystem that requires resources, time and additional skills. The following four questions will help you evaluate a platform before even sharing your first post.
Companies are rolling out their cross-channel content strategies for 2015. If you still need a little input to set your brand up for success & get your head wrapped around your social media storyline, take a look at our four questions every brand needs to ask itself before launching a new social presence.
