We just got back from the German Brand Convention in Berlin where we received a German Brand Award for Excellence in Brand Strategy & Communication, specifically for influencer marketing!

What’s a German Brand Award, and why are we so excited?

The Awards were created to discover and present unique trends; not only to help the winners, but the entire brand economy. This award was particularly meaningful for the Boom team because it recognizes all the hard work we’ve put into influencer marketing — developing the MyInstaWeekend brand has been both fun and challenging, enabling us to work with over 100 influencers over 10 campaigns and gaining a total earned media value of more than €500K for our innovative client SalzburgerLand.

Victoria Hochreiter (SalzburgerLand Tourismus GmbH), Anna-Maria Aichholzer (Boom Creative Lab GmbH)

The German Brand Award was created by the German Design Council, one of the world’s leading centers of expertise in communication and knowledge transfer in the area of design and branding. Currently, more than 300 companies belong to its foundation. The Council was founded in 1953 on the initiative of the German Bundestag to support and enhance the design expertise of German industry. It pursues a wide range of activities with a single goal: to communicate and increase brand value on a sustained basis via the strategic use of design.

A huge thanks to our client SalzburgerLand, the German Brand Awards, its jury, and the German Design Council — we’re honored, and are looking forward to continue providing excellence in brand strategy and communication for our clients.