Looking to get inspired? Pinterest is the go-to platform for discovery—from DIY project ideas to the latest trends in fashion, travel and design. And it’s so much more than a social media channel: it’s also one of the best drivers of web traffic, boasts a state-of-the-art search engine paired with visual search features, and has a seamless e-commerce experience. If you’re not one of the more than 10.000 brands already using Pinterest to drive business, here are four reasons why you should start:
1. Pinterest drives traffic
Pinterest provides a number of ways for brands to seamlessly connect their web content with the app, facilitating ease-of-use and driving traffic. In fact, last year Pinterest drove 33% more traffic than Facebook, proportionately. Creating engaging pins with beautiful imagery and memorable branding can position your content in front of the 77% of “Pinners” who discover new brands and products on the platform.
2. Pinterest’s search engine is innovative
People go to Pinterest to find ideas and information, so it’s no surprise that its search engine is one of the best out there. The highly visual site is powered by a mix of machine learning, deep learning, and user engagement to rank pins (posts) and provide relevant recommendations.
3. Pinterest leads to sales
Not only does Pinterest drive traffic, it also makes searching for and purchasing products quite easy. And even better, the platform itself is the perfect place for your brand: 84% of Pinners come specifically because they’re undecided on what to buy. Product pins make pins “shoppable” with up-to-date pricing and stock information, with links that go directly to the checkout page on the retailer’s site where it can be purchased in just a few clicks. There’s also a shopping recommendations section that guides users towards similar items across multiple brands.
4. Pinterest allows for more organic growth
Paid advertising? Possible but not necessary. Though it does have great marketing capabilities, Pinterest has a strong set of features that brands can leverage to drive awareness, traffic and conversations organically.
Yet another reason Pinterest stands out from the crowd—98% of users actually go out and try the ideas they find on Pinterest. That means Pinterest is inspiring about 285 million people to create experiences both on- and offline. What are you waiting for? Check out Pinterest and inspire new audiences to engage with your brand, today.