Social Media Trends
Boom Creative Lab GmbH
5 Things You Need to Know About TikTok

It's time to take TikTok seriously. The China-based social media platform TikTok is turning into Facebook's biggest competitor. As of May 2020, TikTok was the 6th largest social network and the second most downloaded free app of the year. The app has 800 million monthly active users worldwide. In comparison, Instagram has 1 billion. If you haven't thought about your TikTok strategy yet, now is the time to do so. Here are five facts that will get you up to speed and help you get the most out of this new channel.

5 Things You Need to Know About TikTok
Social Media Strategy
Boom Creative Lab GmbH
How to Boost Your Social Media Strategy? Take a ...

Successful social media marketing starts with understanding your audience. Witty messages and beautiful photos are not enough. You need to know who you're talking to, and what goes on inside their heads. Jobs-to-be-Done is a powerful framework that enables you to understand your customers in new ways. To discover not only what your customers want, but also why.

How to Boost Your Social Media Strategy? Take a Look at Jobs-to-be-Done
Digital Thinking
Boom Creative Lab GmbH
3 things you can learn from streaming app Quibi ...

You got a couple of minutes? Then you should take a look at the brand new video-streaming app Quibi. It stands for Quick Bites and offers 10-minute shows and movies to watch on your smartphone. With stars like Steven Spielberg, Liam Hemsworth, Christoph Waltz and Jennifer Lopez, Quibi is not only great entertainment but also a new era in video content production. Launched on April 6, it already achieved 1.7 million downloads. Here are 3 things you can learn from this new video app to get your audience hooked.

3 things you can learn from streaming app Quibi for your video strategy
Best Practices
Boom Creative Lab GmbH
What to share on social media during a crisis?

The current pandemic has shaken us in ways we could have never imagined. Our entire world is in crisis and we have to answer new questions, need to find solutions to unforeseen problems and tackle unpredicted challenges. In these turbulent times, one thing is very clear: more people are relying on social media to communicate with each other and interact with local businesses and organizations. However only a few have considered the importance of social media in their crisis communication.

What to share on social media during a crisis?
#20daysofsocialmedia
Boom Creative Lab GmbH
Get your Social Media in shape in 20 days 💪

Are you ready to get your social media marketing in shape? Then join our #20daysofsocialmedia challenge 💪 In only 20 days you will learn how to set and follow your goals, create content with your smartphone, write engaging copy and set up a content calendar. This challenge is the perfect kick-start for everyone who wants to drive results, get more efficient and have fun. Whether you are a solopreneur, a one-person marketing department or want to refresh some of your skills - join us & get your social media in shape in 2020!

Get your Social Media in shape in 20 days 💪

Social Media Trends

5 Things You Need to Know About TikTok

5 Things You Need to Know About TikTok

It's time to take TikTok seriously. The China-based social media platform TikTok is turning into Facebook's biggest competitor. As of May 2020, TikTok was the 6th largest social network and the second most downloaded free app of the year. The app has 800 million monthly active users worldwide. In comparison, Instagram has 1 billion. If you haven't thought about your TikTok strategy yet, now is the time to do so. Here are five facts that will get you up to speed and help you get the most out of this new channel.

4 Reasons Why You Should Invest in Your Pinterest Presence

4 Reasons Why You Should Invest in Your Pinterest Presence

Pinterest is the go-to platform for discovery—from DIY project ideas to the latest trends in fashion, travel and design. And it’s so much more than a social media channel: it’s also one of the best drivers of web traffic, boasts a state-of-the-art search engine paired with visual search features, and has a seamless e-commerce experience. If you’re not one of the more than 10.000 brands already using Pinterest to drive business, here are four reasons why you should start:

Your next favorite format: Instagram TV

Your next favorite format: Instagram TV

We wouldn’t blame you for thinking that Instagram TV (IGTV) is irrelevant for the modern digital marketer—after its much-celebrated creation, barely anyone has been able to generate meaningful engagement through the app. Until now. Video views on IGTV are skyrocketing. Here’s what you need to know:

The Future of Facebook: A Shift from Public to Private

The Future of Facebook: A Shift from Public to Private

The future of Facebook is on the horizon. In a recent post, Mark Zuckerberg outlined his privacy-focused vision for the future of social networking. Though this vision is more a set of goals than a list of concrete mechanisms, there are some components that point to clear ideas of what we can expect from the social media giant. Here’s our take:

4 Social Media Trends to Pay Attention to in 2019

4 Social Media Trends to Pay Attention to in 2019

From the transformation of messaging apps, to the emergence of stunning augmented reality for immersive marketing experiences, there’s a lot to look forward to in 2019. Pay attention to these 4 trends to stay up-to-date and get ahead of the curve 💪